We were already gifted a unique partnership between one of the best champagnes, Krug, and one of the best chefs, Noma’s Torsten Vildgaard – all we had to do was to showcase how the pairing could play together. So we made a symphony.
Instead of doing a boring “profile piece” about a michelin star chef who talks about the importance of pairing great food with champagne, we showed it. ‘An Extraordinary Match’ was an aesthetic and modern perspective on what music, food and champagne could achieve together – a symphony of senses.
The video was linked to a microsite from where you could dive deeper into the project, buy a special made New Year’s menu directly orchestrated by the Michelin Star chef, Torsten Vildgaard, as well as download a New Year’s eve music mix for your own dinner. All of it reflecting the exclusivity and poise of a world-class brand and product.
The best performing video on Krug’s international FB, ever.
+1.500.000 social reaches
+700.00 DKK in PR Value
With An Extraordinary Match, we created a new type of content – more bold and beautiful.
Want to know more? Contact us at firstname.lastname@example.org