Instead of creating ads, create culture.
Being a smaller Danish bitter, competeting with bigger and more recognized global brands, we had to differentiate ourselves by knowing our target group better and creating something they truly cared for.
Knowing potential Arnbitter-drinkers, we knew that all of them – 100% – supports bodega culture. Knowing our time, we knew that gentrification is closing bodegas all over Denmark. Deleting our history and culture, one bodega at at time.
Together with Arnbitter, we established BEVAR BODEGAERNE, a movement that celebrates the beauty of bodegas, tell their stories and fight for their existence. We created an Instagram account and a Podcast, where 3 Arnbitter-drinking, bodega-lovin’ historians visits Danish bodegas.
We have gotten nothing but love, likes, listeners and followers.
Our very first Bevar Bodeagerne IG-post got 200% more Likes than any of Arnbitter’s previous posts. We dobbelt the following in a matter of weeks. Our engagement-level is validated by super looong comments. Bodegas repost us, or ask us to visit, histories share stories with us, and photographers ask to participate.
Everyone thanks Arnbitter for establishing BEVAR BODEGAERNE. Because, no Arnbitter without bodegas and no bodega without Arnbitter. From now on it’s a Danish tradition to drink Arnbitter at Danish bodegas.
Listen to Bevar Bodegaerne HERE
Check our instagram HERE
Wanna know more? Contact us at firstname.lastname@example.org