When you interact with millions of customers everyday, it’s important to know how they think, behave and what they like or dislike – especially when you are 7-Eleven.
Together we rethought internal communication and education material by writing, directing and producing a short film based on their customer insights.
The customer insights where key, and came from a comprehensive segment study.
By analyzing them we developed a narrative revolving around 4 main characters that later translated into 4 danish actors starring in our short film; ‘Torben’s Fødselsdag’. The movie primarily takes place in a car going from Copenhagen to a rural town in Jutland, where 7-Eleven is the hero that saves the day.
With an entertaining, yet educational short film, we gained great attention and enthusiasms from the staff at 7-Eleven. By giving them a medium with characters they could understand and relate to, it made them more confident in giving the best service possible to future customers – ultimately creating more sales.
Unfortunately we cannot show it here as it is for internal use only – but feel free to contact us if you would like to see the video.
Want to know more? Contact us at firstname.lastname@example.org