Can you catch the eye of 25-35-year-old women?
Being a new brand, in a brand-new pink gin category, we both had to find the target market and introduce our target group to – MOM Gin – a sassy-branded, black and pink-bottled, quality pink gin.
In all aspects of life, our customers were influenced by skin-, and beauty advice – E.g. they buy low calorie drinks when they go out, like Skinny Bitch. Luckily, MOM Gin is made on Juniper berries, a superfood that is good for both body and skin. And voilà, a perfect match.
Together with MOM Gin, we created – GinCare – a skin, beauty universe that inspires women to up their drinking routine.
Building brand awareness with an eye catching supermodel, cinemagraph, social media campaign – that, at first glance, looks like a skincare ad – but leads you to low calorie GinCare recipes, with quality mixers and MOM Gin.
Standing out from all other alcohol brands on Instagram, and on all the alcohols on the aisle, we reached our targets in fashion. Plus some surprising organic shares from huge influencers, who just loved our visual universe and witty gincare wordplay.
Want to know more? Contact us at firstname.lastname@example.org