Tonality is everything, when communicating with gen Z teens: Don’t sound like an ad, don’t be overly emotional, be respectful, and key, be honest.
Teenager’s nowadays deal with an unhealthy amount of pressure from parents, teachers, coaches, friends and Instagram followers. It leads to mental issues.
We had to teach them to speak up, and not care too much.
We created – Skid På Det – a campaign that asks “Generation Perfect” to share their issues and, afterwards, wipe their ass in it.
Together with influencers Kristine Sloth, Helena Perregaard, Signe Skov, Emeli Lynggaard and Anna Reinholdt, we created a video where they share their issues while sitting on the toilet – emphasizing that no one is perfect. And, chill.
At the yearly Ungdoms Folkemøde, we launched our video and create a toilet installation where everyone could write ‘Skid På Det’-statements on our toilet paper, anonymously sharing it with the world.
As a sign off, we created actual toilet paper with ‘Skid På Det’-statements. Now teenagers can wipe their ass with unhealthy worries.
Exceptionally our video reached more than 100.000 organic views on Facebook and Instagram. Breaking records of anything Psykiatrifonden had done before.
Ungdoms Folkemødet is visited by 30.000 teenagers. More than 2000 wrote a personal ‘Skid På Det’-statement on our toilet paper. Quite impressive, if we can say so ourselves.
Want to know more? Contact us at email@example.com