Krug

an extraordinary match

An Extraordinary Match

Krug is one of the world’s finest champagnes. The product has a rich and colourful history and the brand represents the highest level of excellence and finesse. 

Krug gave us the task to give the brand a localized story that was progressive, yet in line with its traditions. It had to be different, but not for the sake of being different. It also had to convey a story of the product’s core values. 

Our solution was to show, rather than tell what Krug is all about. We paired the champagne with food by adding Michelin chef Thorsten Vildgaard to the narrative and allowed Avila Past to set the musical tone. That was an unexpected match, to say the least. 

The result was a simple, beautiful and soulful story of excellence, flavour and bubbles.