ALICA

Bakery / Eatery

Visual Identity

ALICA is a bakery, eatery, and local gathering spot in Dubai – inspired by Danish craftsmanship. The menu is light, seasonal, and honest. The identity had to reflect that: aesthetics without attitude, elegance without distance.

We created a visual identity focused on simplicity and warmth – broken up with handwritten notes and informal details to make it feel personal and approachable. It’s Scandinavian design meeting Middle Eastern hospitality – in a butter-baked harmony.