ALICA

Bakery / Eatery

Visual Identity

ALICA, an aesthetic new Dubai bakery and eatery with a communal feeling and strong emphasis on seasonal ingredients, light plates and homemade groceries. Both interior and baked goods draws on inspiration from the Copenhagen restaurant scene.

The identity is designed to be elegant but easily adapted and juxtaposed by the logo and handwritten notes to create a more informal feel. The combination gives a stylish yet personal expression that embraces both ALICA's aesthetic approach to beautiful food as well as their casual and warm atmosphere.