I AM VODKA
Branding campaign – VR advertising
Close your eyes. Put the barrel of the rifle in your mouth. Pull the trigger. Welcome to Doom Room.
A digital ceremony revolved around life and death - order and chaos, materialising the core DNA of I AM Vodka.
40 sold out performances - people paid to watch our commercial. Reviewed in Information, Politiken and Berlingske.
Danish Marketing called it ‘advertising of the future’.