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I AM VODKA

Doom Room

Branding campaign – VR advertising


Close your eyes. Put the barrel of the rifle in your mouth. Pull the trigger. Welcome to Doom Room.

A digital ceremony revolved around life and death - order and chaos, materialising the core DNA of I AM Vodka.

40 sold out performances - people paid to watch our commercial. Reviewed in Information, Politiken and Berlingske.

Danish Marketing called it ‘advertising of the future’.