Awareness campaign – Youth & alcohol

Young Danes love to party - at parties they drink - and this won't ever change. We knew that, and so did Alkoholpartnerskabet.

Therefore, we couldn’t be bothered to point any fingers. Instead we created a youth-series, to arouse empathy around youths, when ending up in intoxicated situations.

The series got more than 500.000 views and got reviewed in Politiken, Berlingske Tidende and picked up by Go’ Morgen Danmark.

Together with the team behind we also went on a national school tour to create a direct dialogue with the target group.

SoMe eksponering

COLLAB WITH @alkoholpartnerskabet, @sophieandersenmartinussen, @jonasbjerril, @vilmertrierbrøgger, @katarinahale, @emmakirstenjensen, @jarlhegerkroghlund, @oskarrnørgaardpedersen, @martinskovbjerg, @christiangamst, @millerharris, @evajakobsen, @thomasdyrholm, @gustavmeilin, @jonathankjærgaard, @kevinkoch, @clarajantzenkreinøe, @avavav, @andersvchristensen & @rikkelandler