GlobalConnect

Don’t worry about IT

Awareness Campaign

GlobalConnect needed a Nordic B2B campaign to create awareness and position them as the obvious IT partner.

Through a new messaging hierarchy, a creative brand platform, and a strategy focused on what all businesses have in common – they just want something that works – we created the campaign: "Don’t Worry About IT."

We amplified the complexity of IT by overdramatizing familiar frustrations and then created a sense of relief, positioning GlobalConnect as the proactive expert that ensures everything runs smoothly.

The campaign launched in Norway across digital media, OOH, and radio. We exceeded both expectations and KPIs for the launch, even generating 21 new B2B customers directly through the campaign – despite sales not being one of the original objectives.