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I AM

Rosé over bitches

Branding campaign – rosé for men


For a long time Rosé had a questionable reputation. To say the least, the whole culture around it was a bit… degrading.

Together with I Am Rosé we combined the feminine elegance with masqulin lad culture, to dismantle taboos about this salmon-coloured drink.

That summer, I Am Rosé was seen everywhere.