DA / EN




Miljøministeriet

Naturskånsom

Visual identitet & design – new labeling scheme


In collaboration with Foreningen for Skånsomt Kystfiskeri and through a thorough research, a focused strategy and an elaborate design process, we created a new food labelling scheme so well made, that the Ministry of Environment decided to adopt it and make it a state-funded brand.

We named it NaturSkånsom and you can find it at your local fishmonger today.