Børns Vilkår

SygSnak

Awareness Campaign

With the SYGSNAK campaign, we helped Børns Vilkår, Ole Kirk’s Fond, and Psykiatrifonden give voice to a difficult topic, using the target group itself to lead the conversation.

We created three films where six young friends share their experiences and offer new perspectives on growing up with a parent who has a mental illness. The films explore the fear of speaking up, the reassurance that friends are there for you – and how much it helps to share.

SYGSNAK shows that no one should carry the burden alone. Because talking about it makes it easier to cope.