Carlsberg Humle

Greenest Billboard? Probably

Awareness campaign – launching Humle beer

Carlsberg came to us, when they had to launch their new beer, ‘Hops’, in Copenhagen.

One problem? Most people have absolutely no idea about how hops looks… or taste or smells. There is no relationship to the plant at all.

During Chart Art Fair we installed 3 ‘works of art’ around Copenhagen, all covered in hops.

The 300.000 passersby got the opportunity to see, smell and taste the hops - activating the senses to create memories. Surely they will never forget Hops after this experience.

The greenest billboard ever?
Probably.

COLLAB WITH @defireaarstiderhome

WE DID
Concept, Project Management