Dyrenes beskyttelse

Dyrebeskytter

Awareness Campaign

Animal Protection (Denmark) is recognized by 97% of Danes, yet many are not intimately familiar with the scope of their initiatives. Our mission was to launch a branding campaign aimed at championing the cause of a better life for animals as a national priority.

We aimed to develop a narrative that encompasses the broad spectrum of issues Animal Protection addresses, spanning wildlife, pets, and farm animals. We crafted a relatable and enduring universe to demonstrate to all Danes that even the smallest efforts have significance.

The new brand platform "Animal Protector” (Dyrebeskytter) is set to be unveiled across Danish cinemas, outdoor advertising, television, and digital platforms starting April 2024.

Press:

Kampagne vil have nyt ord optaget i ordbogen (DK)