Female Invest

Marathon

Brand Activation

Women can’t keep up. Women don’t have the endurance...

While the city of London cheered runners on, we covered the route with 17 billboards and a roaming truck — flipping outdated money myths about women.

Built on tension, we used the language of bias against itself, confronting the audience with uncomfortable claims — and then flipping them into empowering facts.

We placed it along a route women weren’t even allowed to run until 1975.

Because context matters. And when women’s investment portfolios outperform men’s, it’s time the myths caught up.

We didn’t just show up.
We reclaimed space — financially and culturally.

Proud to bring this to life with Female Invest.