In the rebranding of Momunity to MaMaMesh and the launch of their new app for mothers on maternity leave, we have developed a new embracing and appealing visual identity.

The many M(other)'s in the logo lean against and on each other and in the graphic icon they gather as a social group in a circle. This, in conjunction with the orange color, gives associations to the sun, an eternal source of energi. In addition to warmth, the color palette also contains freshness, optimism and ease that during a maternity leave at times can feel really sparse and therefore highly appreciated.