Origins

The Orange Healing

Brand Activation

At Roskilde Festival, freedom comes at a cost.
A week of dancing, spontaneity, and no worries — that’s the Orange Feeling. But dust, sun, and long nights take their toll.
Skin dulls, dopamine drops, and stress rises.

How do you showcase your brand in festival chaos?
You create Orange Healing.

A sanctuary for guests to relax, recharge, and restore—inside and out. A space turning product sampling into a meaningful, emotional experience. Next to the main stage, 130,000 festival goers in four days regained their glow, reduced stress, and enhanced their experience.

Because after too much Orange Feeling, you need Orange Healing.