Politiken

MINUS

CVI, campaign

Politiken Plus is doing well – but where are the perks for people under 30? Together with Politiken, we created Politiken Minus – a youth-oriented counterpart. With discounts on everything from sourdough bakeries to sex toys, we hit right where real life happens.

We developed the concept, visual identity, and the campaign When Minus Becomes a Plus – a new take on loyalty where community and cultural relevance matter more than outdated subscription models.

Presse:

Mindre bureau vinder Politiken: “En drømmekunde”