Politiken

MINUS

CVI, campaign

Politiken Plus – still going strong … but where are the offers for those under 30?

Together with Politiken we created a new proposition for the youth: Politiken Minus. A new membership form for those under 30 with offers for sextoys, sourdough bakeries and everything in between that interests the youth.

We created the concept, visual identity and the campaign ‘Når Minus Giver Plus’.

Presse:

Mindre bureau vinder Politiken: “En drømmekunde”