Red barnet - et andet valg - Fiction youth-series - campaign

Red Barnet

Et Andet Valg

Awareness campaign – Youth & digital violations

A frightening number of children and young people are being approached and violated via the internet.

Together with Red Barnet we wanted to create awareness of the increasing problem and draw attention to their platform SletDet.dk, which offers counseling and guidance.

We created a youth-series, based on actual events, together with 6 very intelligent young actors.

‘Et Andet Valg’ has so far reached more than 950.000 exposures, and was followed up by a school tour at 9 schools in 2021 - with at least 10 more to come in 2022.

Watch the 3 episodes here:

EMMA
ELLIOT
MATEO

COLLAB WITH @redbarnetdk, @andersvonholck, @simondixgaard, @milliongustav, @augustdrenck, @mortenmynster, @idalaurberg, @maimonabruun, @axel.press, @ferdinand_philip_bach, @kianlawsonkhalili, @kristinemariemp, @erikbkjensen, @lukas_cph