Female Invest

Every Second Counts

Brand Activation

To highlight the financial gender gap, we unveiled a giant hourglass in eight iconic locations across London, symbolizing the 169 years it will take to achieve financial equality unless we act now.

This eye-catching hourglass became the focal point of a four-day, action-packed activation event, gathering signatures, hosting influencers, and generating more than 150 unique pieces of content. A livestream on the first day overwhelmed our sign-up page with traffic and interest, propelling Female Invest's crowdfunding to unprecedented success. On July 28, we celebrated breaking four world records.

To cement our impact, the hourglass was gifted to the London Stock Exchange, symbolizing the urgency of financial equality and encouraging women to enter the financial markets.

Press:
Yahoo Finance, Hourglass in City highlights ‘painfully’ slow progress closing gender investment gap