Female Invest

Beat the Gap

Global awareness campaign – Gender equality

The fight for equality is far from over – and Female Invest leads the charge on the financial frontline. For their UK launch, we needed to make noise. So we created the Beat The Gap campaign with more than 60 women across 5 continents.

With a bold visual narrative and a tightly targeted social media rollout, we reached over 12 million views and an average watch time of 49 seconds. The campaign proved that financial equality is a global issue – and awareness is the first step toward change.

#beatthegab