Beat the Gap
Global awareness campaign – Gender equality
The fight for equality is still going strong - with Female Invest in the frontline of investment.
While launching their platform in the UK, we knew that it had to make waves.
By taking ownership of a well known masculin symbol, and teaming up with over 60 women from 5 continents we created the global campaign ‘Beat The Gap’.
We have reached 12.000.000 views on the Hero movie - with a thru play rate at 90%.