Tuborgfondet

What the fond

Awareness Campaign

Only 20% of young people are aware of Tuborgfondet, and many don't even understand what a fund offers. That’s why our primary task was to raise awareness. Tuborgfondet supports a wide range of projects, from large-scale initiatives to the most unconventional ideas.

With the ‘WHAT THE FOND’ campaign, we demonstrated that even the most surprising, "what the f***" ideas can receive funding. By showcasing past projects, we connected directly with our target audience and illustrated the diversity of projects that can receive support. The campaign kicked off with five films that sparked curiosity and ignited conversations. We exceeded our goal by increasing awareness by 12% among young people.

Press:
Read more in the Danish press HERE